Email marketing is an ideal and affordable marketing strategy for small businesses that want to quickly build a customer base and yield profits with minimal investment. But before you can get people to click on your messages, you must capture their attention. Design plays a critical role in marketing success, so keep the following email design tips in mind when you develop your email campaigns.
Email Layout Tips
From header to footer, your email layout should naturally funnel readers’ eyes through benefits that create desire and toward strong calls to action (CTAs) that motivate response. Balance content and feature more text than images — at least 60 percent text to 40 percent images. Prioritize content hierarchy, with the most important content featured first — above the fold. Use a responsive template optimized for both desktop and mobile devices (50 percent of emails are opened on mobile).
Email Colour Tips
Your choice of email colour can help your brand and message stand out. While
Working from home and remotely from the office has been trending for a few years now. Enter the coronavirus pandemic. The need for remote work is now not a trend, but a safety issue for many people and businesses today. The traditional workplace has now shifted, almost overnight, to an overwhelming trend of working remotely as a precaution and stay safe. Most people, who can, are now working from home. It is time to consider a few practices which may help build strong client relationships during such critical times.
Establish Trust from the Outset
Ethical behaviour in face-to-face sales and marketing begins with establishing trust and this is no different in a remote working environment. Without meeting in person, both the client and the marketing firm are at a disadvantage. So how can trust be developed? The key here is to ensure that your client feels part of the communication process and kept informed and updated as and when needed. Therefore, a solid and sincere approach towards
Web traffic is an important metric for measuring the performance of your website. It demonstrates the number of people that are visiting the pages of your website on a daily basis. You need your web traffic to be as high as possible as it is a sign that your advertising and marketing efforts are paying dividends. It also indicates where the traffic is coming from. If the website traffic is mostly coming from the Search Engines then it shows that your SEO efforts are bearing fruit. However, if it isn’t the case then it is a sign that you need to work on your website’s SEO. Before you make these decisions, you need to find a way to measure your web traffic. Here is how you can do it.
Sign Up for Google Analytics
Google Analytics is a tool provided by Google for website owners who are interested in measuring their web traffic. It allows them to find out exactly how many people visited their website within a day and from which source. Google Analytics is a free tool and can be used by
